At some point in your professional life you’ll have to give an elevator speech. Elevator speeches are roughly 30 seconds long and explain to a potential employer why you’re the right person for the job. The speech is essentially your personal mission statement.

While employers want to make sure you are properly qualified for the position, they do not have the time to listen to a detailed and drawn out description of your job background.

So, it is important that your message is clear and concise. Here are some tips to keep in mind:

1. Define the purpose of your elevator speech: Obviously, the main purpose of an elevator speech is always to land the job. However, in order to do that, you must know what the job requires and how your qualifications and career goals fit the job description.

2. Briefly explain your current job position and previous industry-related work experience and success:

This helps to show that you have drawn comparisons between previous skills that industry-related work has required of you and how those skills relate to the position you’re applying for. It also confirms to a hiring manager that you have the necessary amount of experience for the position.

3. Keep your audience in mind: Choose every word carefully. Stay away from industry-jargon that would confuse anyone, even a company CEO. Also remember, that the most important thing piece of information an employer wants to know about you is how you can benefit their company.

4. Practice: While you are trying to initiate a genuine dialogue with a potential employer you’re still essentially making a sales speech. You want to exude confidence and ensure at the end of the speech a potential employer has learned everything that you want them to know about you.

Remember, the elevator speech is a window that can open to a more in-depth conversation regarding your job strengths and weaknesses. So, simplify now and elaborate later.

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References:

Collamer, N. (4 February 2013). The perfect elevator pitch to land a job. Retrieved from https://www.forbes.com/sites/nextavenue/2013/02/04/the-perfect-elevator-pitch-to-land-a-job/#4073e3e01b1d

Doyle, A. (13 April 2017). Elevator speech examples and writing tips. Retrieved from https://www.thebalance.com/elevator-speech-examples-and-writing-tips-2061976